Ford's $30,000 Electric Truck Platform: We Have A Lot More Details

Its attempt to own the EV truck market, the original Ford F-150 Lighting, ended in that model's cancellation amid concerns over its high price, poor towing performance and chronic unprofitability. And while the Mustang Mach-E electric crossover has sold in high volumes, it alone can't be some EV takeoff point as Ford's own CEO repeatedly sounds the alarm about the threat to its business from Chinese newcomers. 

But Ford says all of those lessons will add up to make this, the upcoming Universal Electric Vehicle (UEV) platform. It's set to launch in 2027 with a midsize truck that's said to start around $30,000 but still offers the features modern EV shoppers want, like a frunk, lots of passenger space, solid range and performance and cutting-edge software.